[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][az_column_text]Maybe a picture says a thousand words, but a video can make a billion impressions, and the numbers speak for themselves. Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.1 By
[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][az_column_text]It’s no secret: It’s businesses that are most impacted by Facebook’s recent updates to its advertising platform. Slowly, Facebook is removing the ability to target audiences based on data sourced from third parties such as Acxiom, Epsilon, and Datalogix. Even custom audiences from
[vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][az_column_text]July is a busy month for Google. Since Mobilegeddon on April 21, 2015, Google's ranking algorithm has favored businesses who invest in a mobile friendly website. Now, with Google’s new “Speed Update” algorithm, page speed on both desktops and mobile will play a role in
[vc_row padding="custom-padding" padding_top_value="0" padding_bottom_value="10" sectionoverlayopacity="0.70" video_opacity_overlay="0.70"][vc_column][az_column_text] Rebranding is a fantastic way to freshen your look, reach new customers, or make a statement about a new direction your brand is going. If people are having trouble indentifying you from your competitors, consider some of the following as
[vc_row][vc_column][az_column_text]How can you tell if your marketing efforts are successful? Most people would answer that questions by saying "well, if it makes me more money than I spent
[vc_row][vc_column][az_column_text] The Proof Is in The Pudding The big questions… What is marketing anyway? What classifies as working? How do you know you are making more money? How do you know marketing is attracting more attention to your business? How much money do you want to make
[vc_row bgmode="custom"][vc_column][az_column_text]Email marketing has taken the world by storm and become a necessary tactic in almost every successful marketing campaign. One of the challenges creative teams have experienced is the new design standards for email. So I have laid out a few basics "need to
[vc_row padding="custom-padding" padding_top_value="0" padding_bottom_value="10" sectionoverlayopacity="0.70" video_opacity_overlay="0.70"][vc_column][az_column_text] "Ghost Marketing - When the digital, online presence, or web profile company you have spent hundreds or thousands of dollars building your online presence with makes all their work disappear at the end of their contract." [/az_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][az_column_text]In order for marketing to
