Maybe a picture says a thousand words, but a video can make a billion impressions, and the numbers speak for themselves.
Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.1
By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US).2
Facebook gets over 8 billion average daily video views.3
Why video is for everyone:
- Communicates in multiple styles and versatile art forms – It is easy to get stuck on what type of video (content, length, format) works best for your business. Use our cheat sheet on page 3 to determine which type of video would be best in helping you achieve your goals. When it comes to length and format, where you will publish your video is an important factor to keep in mind.
- Surprisingly affordable, and makes back its investment– Creating high-quality video content doesn’t have to break your budget. Hire a professional to create a basic studio setup for quick blog videos. For higher quality videos such as commercials and product demonstrations, think long-term to get the most out of your video budget. Most production companies will offer better pricing for long-term video content programs. Three Summers Creative’s own video production service Video Made Better is just one example of a long-term video content program.
- You don’t have to be Johnny Depp (though it helps) – One of the biggest challenges of moving forward with your video is the fear of being filmed. Being camera shy is not a character flaw. Practice makes perfect, so prepare well before you are in front of the camera. Don’t be afraid to try and fail. If you must remove this obstacle by hiring an actor or electing a fellow coworker to share the video’s message.
- Consistently makes back the investment in both time and money– There’s no sugar coating it, good video content takes time to create. What will be greater than the time you invest in your video? The return you get when you effectively market that video to current and potential customers. Companies who utilize video can save their employees time by eliminating training redundancy (employee training and safety videos), reducing customer support requests (product demonstrations, how to videos), accelerating the sales process (sales demos, webinars), and more.
Bottom Line: While video may have been a luxury in the past, it is a must-have for any business wanting to keep up with consumers. While an investment of both time and money, video consistently outshines and outperforms plain content counterparts in every platform.
A Little Extra: Recently, Slope, an online project management tool, published a blog post that illustrates how video can support every step of the buyer’s journey through your sales and marketing funnels by integrating short video snippets in emails and on web pages. Take a look at some of the fun ways you can wow your customers through video!
What has been your experience with video marketing? Have you seen success using video on your social channels/landing pages/blogs? Leave a comment and let us know!
Three Summers Creative demystifies marketing and delivers high-quality website, video, and graphic design content to our clients. Go ahead. See what your business could do.