Branding, Video, and a Latté of Success
Hardy’s Coffee Bar hold’s one of New Jersey’s elevated coffee experiences, being one of the only membership-based coffee bars in the area. Quality is their chief accolade, along with premium customer experience, friendly staff, and a comfortable, hip space to enjoy your coffee in. Hardy’s needed to find a way to brand themselves to not only successfully get their name out there, but to properly showcase who they truly are as a company. They needed to answer the publics unasked question: Why membership only? What makes them so different?
Three Summers Creative created a variety of logo designs after taking the time to learn about the company’s vision to ensure the perfect logo. The brand focused on Diesel, a loyal pup belonging to the owners, who captured the personality and uniqueness of Hardy’s Coffee Shop.
With a clean, classic new look and their new branded color scheme, Three Summers Creative collaborated with shop owners to give the public an inside look at what being a member of Hardy’s coffee bar truly means. Using a short, silent promotional film, Three Summers Creative was able to convey the personalized atmosphere the friendly baristas, stunning facility, and perfectly crafted coffee provides for the patrons.
Peach Hardy, founder, had been on a hunt for the perfect cup of coffee since very early in his life. Having partnered with previous coffee shops in the past, he was eager to create a different experience for true coffee lovers: One where quality was the focus, along with personalized attention.
Three Summers Creative used the promotional power of video to silently show the care and details of this New Jersey treasure. From the personalized, branded key-card lock to the actual brewing and grinding of the beans, Hardy’s video helped membership soar. Hardy’s Coffee Bar continues to grow it’s membership towards the thousands, and shows no signs of stopping.