When it comes to social media marketing, there seems to be a disconnect between businesses that see the benefits of social media and businesses that are struggling to get started. Those that are in the pro-social media boat may have a great presence and are drumming up some business, but there are still many that are afraid to pull the trigger because they’re not sure of the cost.

Let us help you understand a bit more about how much social media marketing costs and how it could benefit you.

There are many contributing factors that go into pricing out social media marketing.

• Quality or quantity
• Unique content or canned content
• Social platforms
• Purpose/goals
• Participation
• Engagement

Depending on how you see your monthly social media calendar has to do with whether you want 4-5 general posts that include article shares and industry news, or if you want 3-4 custom posts. This makes a big difference when it comes to unique content and branded imagery. 

Unique content is the type of content that will get your brand noticed. Your competitors might be sharing general industry information and articles that you already read. Instead of following the leader, lead the way with your own content that will set you apart from those competitors. Some of these include team updates, branded imagery, company news, blog shares, and more.

Pricing also depends on how many social platforms you want your brand to live on. This will depend on your industry, of course. For example, an IT company will most likely be on Facebook, LinkedIn, and Twitter, but not so much Instagram and Pinterest. Regardless of the social platforms you wish to have a presence on, we can manage it all for you. 

What do you want your main purpose to be on social media? Do you just want to have a presence just in case someone stumbles upon your page? Or, do you want to attract people to your social platform and sell? These posts will include redirects back to your website and information about who you are as a business and why consumers should buy from you. 

The participation factor has to do with whether you want to participate in posting or community engagement. You could choose for us to create the posts for you and send them in a monthly calendar format for you to post on your own, or, we could totally take over. We can create the content, send the calendar for you to approve, and use our social posting tools to take care of it for you.

As we mentioned above, how much do you want to participate in community engagement? This includes commenting back to users that comment on your posts, “liking” comments, inviting people to like your page, etc. If you’d rather focus on your business and give us the keys to your social media engagement, we got your back.

According to Buffer, a social media management platform, on average, most companies spend $4000 to $7000 per month on social media management, which usually includes a monthly ad spend, as well as a customer marketing and advertising strategy for one or more networks. 

Three Summers Creative price range includes:

• Low end: $120 – $900/month
• Middle: $900 – $6,000/month
• High-end: $6,000 – $50,000+ per month

When it comes to social media strategy, our team spends an extended amount of time researching your industry to get a handle on the type of posts that should be going out on your platforms. This research not only includes industry information but also what your competitors are doing and which social platforms would benefit you the most.

From there we work as a team to create a monthly content calendar to give you an idea of what your social media content will look like for that month. We’ll write each post, find relatable articles or blogs to share, come up with engaging topics, and either design your own graphics or add your branding to stock images – depending on your choice of social media plan.

Now that you have a good idea of how our social media strategy works, you’re probably ready to hit that “contact us” button. We’re excited to hear about your business and get started on your social media strategy!