- Melissa DeFreest
The Somerset County Business Partnership is a unique organization that creates strong connections with their partners in the public and private sectors to build a thriving future in Somerset County, NJ. For over 100 years, the SCBP has proudly served the New Jersey community. Those looking to do business in Somerset County are encouraged to join the other 17,000 active businesses thriving through their local and global community. Through partnership between the private, public, and nonprofit sectors, SCBP speaks with a united voice to advance a strategic agenda.
For virtual visitors, getting to know SCBP was a little difficult, with none of their above initiatives making an appearance in their online presence. Their outdated, 150+ page website that was in dire need of a refresh. More than aesthetics, SCBP needed a website that both the community and their members could easily navigate, while maintaining a fun and appealing design that encouraged people to explore the site.
Three Summers Creative seamlessly integrated events, registration, community outreach, membership portals, and county informational in a upgraded web presence that is clean, fun, and easy to use. With user agenda at the forefront o the website strategy, Three Summers Creative revamped all online content while developing a new ‘look’ to complement the existing logo.
Since launch, new and old members alike report navigating the site seamlessly, with a dramatic increase of visitors to the site and registrations at events. SEO rankings continue to rise, making Somerset County Business Partnership hopeful that the next hundred years will be the best yet.
“I just want to thank the team for all their hard work on the website. It’s been a great process and we look forward to working with them again on future projects,”