Native Plant Society of New Jersey
New, sleek branding for a new era
The Native Plant Society of New Jersey is a well-established non-profit organization that is devoted to the study, protection and appreciation of the Garden State’s native flora. Since their foundation in 1985, the organization had been utilizing a hand-sketch logo on their website and marketing materials. In order to grow their fundraising efforts, they needed a more versatile design. They had featured the Epigaea repens (trailing arbutus) in their original design and where looking to alter the new design to feature the Viola sororia (the common violet) as it is New Jersey’s State Flower. Careful to keep the integrity of the original design while developing a modern variation of the logo, Three Summers Creative was able to reimagine their logo in an artfully tasteful way while maintaining some elements of the original design.
To reimagine the NPSNJ’s logo and modernize their brand.
It was immediately necessary to create an impactful logo design that maintained the integrity of the original while having the use flexibility of a modern design.
A beautiful illustration that captured the mission of the organization with logo variations and accompanying vector files to use in all applications.