H.K. TRUCK CENTER
Full service marketing for a full service truck center
HK Truck Center is a successful Sales, Service, Parts, Leasing, and Rental facility specifically targeted to the medium duty truck industry. They serve the greater South Plainfield area, but hold so many different opportunities, specials, and latest news that it became difficult to find affordable and targeted ways to reach their varying demographic. Three Summers Creative developed and continues to develop custom printable mailers, online and printed newsletters, magazines, brochures, and all manner of graphics in order to reach HK Truck Centers expansive audience.
To target each demographic available for H.K. Truck Center’s multiple specials and create awareness of the HK Truck Center location and capabilities.
Monthly or seasonal designs were created, following HK Truck Center’s branding, but maintaing a definite difference visually dependent upon the demographic being targeted. These ranged widely from increasing awareness for Municipalities to special deals for specific industries like Landscapers.
HK Truck Center has an ongoing, positive and impactful print mailing system as well as a Quarterly newsletter that allows their clients a full quarter to take advantage of their savings instead of monthly E-mails. Each mailer has received a positive response and benefited HK Truck Center.
Hundreds of Options
Fully colored | fully branded | Fully prepared
HK Truck Center offers numerous client benefits, from company policies that allow reduced rental rates if a client’s truck is in for repair to additional specials such as discounts and package service deals. They also hold the New Jersey State Contract, allowing them to better serve municipalities of New Jersey. In order to target all of their varying demographics for their appropriate specials, HK Truck Center requires multiple print designs and options available to them on a month to month or seasonal basis.