Rebranding is a fantastic way to freshen your look, reach new customers, or make a statement about a new direction your brand is going. If people are having trouble indentifying you from your competitors, consider some of the following as great reasons to rebrand.
If your business has a bad reputation, it may be time to change things like your name, as well as any logos or other visual representations of your brand. The rebranding should make a new promise to your customers and re-instill a sense of trust.
EXPANDING YOUR REACH
If you plan to sell to a new demographic, you’ll need to create branding that represents the types of customers you want to reach.
SLUMP IN SALES
Rebranding can help align your business focus more towards your target market and create renewed interest in your services.
Businesses can easily outgrow their brand, especially if they’re reaching new markets that they want to keep.
Cutting edge services & products require cutting-edge brand. (online writers shouldn’t advertise their services with a quill pen, etc.)
MAJOR CHANGES / MERGERS
Rebranding is a great way to introduce changes to your customers and build confidence in your buyer when a major shake-up takes place.
You’ve upgraded the way you do business – Refresh your image to make a bold new you!
Need help setting up the groundwork for rebranding your business? Download our free rebranding evaluation to help you organize your thoughts and align your business goals to begin a fresh new look and a step in the right direction!