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7 Reasons to Rebrand

7 Reasons to Rebrand

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Rebranding is a fantastic way to freshen your look, reach new customers, or make a statement about a new direction your brand is going. If people are having trouble indentifying you from your competitors, consider some of the following as great reasons to rebrand.

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NEGATIVE REPUTATION

[/az_column_text][az_column_text]If your business has a bad reputation, it may be time to change things like your name, as well as any logos or other visual representations of your brand. The rebranding should make a new promise to your customers and re-instill a sense of trust.[/az_column_text]

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EXPANDING YOUR REACH

[/az_column_text][az_column_text]If you plan to sell to a new demographic, you’ll need to create branding that represents the types of customers you want to reach.[/az_column_text]

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SLUMP IN SALES

[/az_column_text][az_column_text]Rebranding can help align your business focus more towards your target market and create renewed interest in your services.[/az_column_text]

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NEW GROWTH

[/az_column_text][az_column_text]Businesses can easily outgrow their brand, especially if they’re reaching new markets that they want to keep.[/az_column_text]

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STALE IMAGE

[/az_column_text][az_column_text]Cutting edge services & products require cutting-edge brand. (online writers shouldn’t advertise their services with a quill pen, etc.)[/az_column_text]

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MAJOR CHANGES / MERGERS

[/az_column_text][az_column_text]Rebranding is a great way to introduce changes to your customers and build confidence in your buyer when a major shake-up takes place.[/az_column_text]

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BUSINESS UPGRADE

[/az_column_text][az_column_text]You’ve upgraded the way you do business – Refresh your image to make a bold new you![/az_column_text]

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FREE EVALUATION

[/az_column_text][az_column_text]Need help setting up the groundwork for rebranding your business? Download our free rebranding evaluation to help you organize your thoughts and align your business goals to begin a fresh new look and a step in the right direction![/az_column_text]

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