2018 Website Trends You’ll Love
Looking to take your business’ website to the next level in 2018? Keep these trends in mind:
Get Your Content Moving
Whether it is simple animations, 3D graphics, or video, dynamic content that moves will engage the visitor longer, increasing their time on your website.
Think Instant Gratification
In today’s competitive marketing landscape, you have exactly 8 seconds to get to the point. Whatever you sell, make it easy for people to complete what they are trying to do on your website.
Design for Inbound Lead Generation
Think of your website as a marketing and sales funnel instead of an online brochure. Set up your site as a 24/7 store front, with each section positioned to provide a next step at each stage of the buyer’s journey.
Brand Beyond Design
Establish a branded personality though the tone in your content, not just the tone of your colors. Tone should be consistent on all platforms, including branded videos. Finally, consider the actions your business takes as symbolic of the brand (actions such as community involvement, customer policies, product features, etc.)
Is your website ahead of the game? Think we missed a trendy website feature of the future? Leave a comment and let us know!
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