Michael S. Peluso Fitness
A holistic approach to life: A holistic approach to branding
Michael Peluso is a successful Holistic Health Practitioner and Holistic Life Coach located in Hunterdon, NJ. With the help of Three Summers Creative, Michael was able to create a positive brand that encouraged natural, holistic health and wellbeing. We had the pleasure of giving Michael S. Peluso Fitness a new look with a colorful logo and brand. Paired with a stunning photography session with some of his current clients, we created a firm base for his business. It was a treat to listen to his passion about his client’s health and get a glimpse of how he changes people’s lives.
To create a positive, holistic and trustworthy brand that properly defined Michael S. Peluso’s unique coaching abilities and created an approachable, encouraging atmosphere for potential clients.
Three Summers Creative created a unique logo using traditional means of Chinese paint brush and black ink on thick watercolor paper. With a steady hand, our watercolor experts recreated a combination of the insignia for Zen living, the Ying and Yang, and the circle of life. This image was then digitized and converted to charcoal gray and a forrest green with a lime bite, emphasizing the balance of life and the zest of nature. We paired this with photography of his current clients in ideal environments.
The new colors and images have became synonymous with Michael S. Peluso’s branding and business goals. Michael S. Peluso has since made an excellent impression on current and future clients with it’s unique branding, and now has a foundation to streamline marketing efforts and help client’s reach their goals.