H.K. TRUCK CENTER
Integrating Sales, Service, Parts, and Rental in one modern, branded site
After over 30 years of success in the medium-duty truck industry, HK Truck Center’s website needed a serious refresh. They came to Three Summers Creative looking for a new design and walked away with so much more. After an in-depth analysis of the original site, including the traffic patterns of visitors and the site’s available features, Three Summers Creative developed a new site that took the user experience to a whole new level.
Visitors are now able to schedule service appointments, order parts, make a sales appointment, or access financial documents for truck rentals right from the website, not to mention interactive contact forms for general inquiries and customer feedback. The latest models of trucks are featured in fully interactive image sliders, and visitors can delve deep into the heart of the company’s services and culture on every page.
The site’s user-friendly interface, search engine optimized set-up, and constantly updated news, features, etc. has increased the sites’ annual traffic by 150%.
The original website for HK Truck Center was antiquated and needed serious graphic updates as it mis-represented their logo and branding.
Far removed from the original static, outdated site, the new website was developed for the ‘ultimate customer experience’, boasting regular news updates, featuring interactive image slider, and hosting interactive quote forms for immediate customer feedback and assistance.
The new website has increased traffic by 150% and user interaction by 1500%. Visitors regularly sign-up for newsletters, view up-to-date inventory and submit quote requests. They can find industry news and competitive comparisons directly from the home page.
HKtruck.com rises above other truck industry website as being built “for the user”, with each page aimed for ease of use and interactivity. With a large framework that is easy to update by the client, the site grows each day with increasing visitor-ship.